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Vertical Online Ad Network for Hardcore Gamers Goes Live


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A new vertical ad network has launched, aimed at the 15-34 male gaming audience.

Called Giant Realm, the network is comprised of over a dozen niche entertainment and video game sites, which have exploded in recent years.

The network attracted 5 million US visitors in October '07, making it the fastest-growing in the gaming information category during the month.

The network also launched GiantRealm.com, a destination website built on content generated by partner sites.

Ad Sales SVP Keith Kane said, "The growth of niche digital entertainment platforms has exploded in recent years, as evidenced by the success of MMO games like "World of Warcraft", events like Comicon, and the proliferation of Machinima on YouTube."

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