Verizon SuperPages.com has unveiled a new pay-per-call offering as a component of its local and national sales strategy for online marketing products, ClickZ reports (via MediaBuyerPlanner). As with other pay-per-call services, each ad gets a dedicated toll-free or local telephone number that rings through to the advertiser's regular phone line. Each qualified call will cost advertisers $2 to $6, depending on the business category.

The move targets local advertisers that SuperPages has been trying to attract and retain. Last month, SuperPages announced that its local PPC advertisers had increased their budgets so much that they couldn't be spent on the SuperPages network; and, instead of turning that local business away, the company placed the campaigns on rival PPC networks - Yahoo and Google.

A comprehensive article on Pandia dishes up further details and background info.