Video content network Veoh joins the behavioral ad targeting market today with the launch of a new platform. The system enables marketers target video and advertising to audiences, based on previous viewing habits, browsing history and other activities recorded on Veoh. The service is in beta.

Users are divided into nine interest-based segments: action-minded, digital youth, auto enthusiasts, information-seekers, family-focused pop culturalists, sci-fi and anime fans, socially conscious, and upwardly mobile.

The video site has about 28 million users globally (YouTube serves about 66 million). It gleaned $30 million in venture financing last month.