Veoh has launched a new service that could compete directly against companies like Joost, reports TechCrunch.

VeohTV works like a video search engine, but within a separate browser-like interface. Unlike Joost, it does not solely house content from media partners, but instead allows users to find video from anywhere on the Internet to play back in the VeohTV interface. Pulling video into the Veoh viewer does not impact ads that have been placed in videos on the sites they were originally published on.

The system seems to follow the logic that where content originally appears is inconsequential to the viewer; it's where they can access it that matters. How that turns into monetization for Veoh isn't immediately apparent, but that issue has presumably been addressed.