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ValueClick Upgrades Search123 PPC Platform

ValueClick upgraded its Search123 search management interface, adding in features like sub-accounts, integrated tracking and a competitive clickthrough rate meter. The Search123 engine and ad platform was acquired by ValueClick about a year ago for only about $5 million. The interface changes contribute to a trend indicating a comprehensive search management interface is fast becoming a bare minimum starting point for search firms seeking to retain marketers' search business.

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