NetImperative: ValueClick signs deal for web SMS campaigns
Digital marketing agency ValueClick has signed an exclusive third party advertising sales deal with Fonetastic, an operator of web sites that allow users to send free text messages via the Web.
ValueClick will promote the Fonetastic network and user base to advertisers, particularly those companies looking to promote their brand to the youth market.
Announced out of London, not surprisingly. ValueClick will sell a wide range of ads against the partnership, including various web ad formats, email and SMS ads.
