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ValueClick Buys Web Marketing Holdings

ValueClick said today that it would acquire privately held online direct marketer Web Marketing Holdings (DBA Web Clients) and E-Babylon in stock and cash deals together worth more than $155 million, the AP reports. Web Clients will be bought for about $141 million, including $122 million in cash and about 1.8 million shares of common stock and about 350,000 options to purchase shares of ValueClick common stock. The transaction is expected to extinguish all of Web Clients' bank debt. ValueClick also said it agreed to buy online ink and toner retailer E-Babylon for about $11.7 million cash and a $3 million payment for the fee title to the company's fulfillment center. Both transactions are expected to close in July and add to earnings before interest, taxes, depreciation and amortization.

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