NewMediaZero: ValueClick buys shopping comparison firm Pricerunner

ValueClick announced during an earnings release yesterday that it had bought European shopping portal Pricerunner. ValueClick will pay $29 million in cash and stock (which might be a bit less now, as the after-market trading pummeled ValueClick for a very small reduction in its next quarter earnings target). Pricerunner is variously popular in E.U. countries, ranking number one in Sweden and number three in the U.K.