IAR: ValueClick, 24/7 Real Media Settle Patent Claims

Rival ad-serving companies ValueClick and 24/7 Real Media announced a resolution to their yearlong patent-infringement case on Thursday, with ValueClick agreeing to license 24/7 Real Media's ad-serving technology in exchange for an undisclosed payment.

The agreement calls for terms of the deal to remain confidential.

The settlement brings to a close one of the last of the patent-infringement cases that swept through the ad-serving space in the past few years. New York-based 24/7 Real Media filed a patent-infringement complaint against ValueClick last February, alleging that its ad-delivery system, as well as that of its Mediaplex subsidiary, infringed on Patent No. 6,026,368, which was awarded to 24/7 Real Media in February 2000.