ValueClick Media is expected to launch Precision BT later today. According to MediaPost,

The suite combines access to anonymous consumer online behavior with a predictive technology to create a scalable behavioral targeting solution available to marketers via two products: Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a proprietary predictive algorithm to identify a marketer's best prospects in hundreds of consumer interest segments.

"Combined with the ability for our optimization technology to identify the best possible context in which to serve an ad, we have assembled the most scalable, data-driven audience targeting platform for marketers to achieve their brand and direct response objectives," said SVP Matthew Boyd of ValueClick Media.

ValueClick Media is a subsidiary of ValueClick, Inc., which also owns affiliate ad site Commission Junction.