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V Cast Serves Up WB Web Series 'Sorority Forever'

WB.com is partnering with Verizon Wireless to avail Warner Bros. programming to V Cast subscribers.

V Cast is Verizon's mobile video service.

The first show to appear on V Cast's dedicated WB Channel is Sorority Forever. The short-form mobile/web series was developed by the director of The OC, in collaboration with the producers of web drama Prom Queen.

Sorority Forever relates the twisted tales of sorority girls at a fictional college. It features existing internet stars like Jessica Rose — that is, lonelygirl15 — who is incidentally also appearing in an HBO web series called Hooking Up that also makes liberal use of cewebrity.

Four other original series from WB.com will appear on V Cast this year, reports MediaPost. Verizon also said it would offer programming from Food Network and HGTV.

V Cast users reportedly downloaded over 71 million video clips in the irst half of 2008.

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