The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.

MARKETING JOBS

Home » Archives » 2003 » Sep » 08

Using the Web to Reach the People Who Matter

iMedia: Influencing the Influencers

The Influentials

In his latest column, Joe Jaffe discusses how marketers can tap into trends like weblog marketing, viral marketing and ad targeting to reach the people who have the most sway over others in their sphere of influence. Much of the discussion focuses on the book The Influentials, Jon Berry and Ed Keller, including research citations.

Search

Subscribe to MarketingVOX|News

Latest interactive marketing news	Latest media planning news & facts	Latest marketing data & research
B2B CEOs Cautious About, But Warming To, Social Media Marketing Yahoo Rushes To Market With Axis Apple Designer Regrets \| Mobile "Crushes" Facebook? \| IBM Distrusts Siri Pandora: Losses Way Up, But So Is Ad Revenue Marketo Introduces Integrated Social Marketing Automation	Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel DirecTV Strikes Video, Internet Agreements To Reach Rural US Viacom: Social TV Must Offer Content, Communication, Comments LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value ABC Upfront: Heavy on Comedy and Schedule Shakeups	Out-Of-Home Advertising Up 4.5% In Q1 News, Beauty And Style Dominate Top 50 Web Properties UK Companies Spend On Social, But Snooze On Google+ Top 10 Cable Television Programs, Week of May 14, 2012 Top 10 Network Television Programs, Week of May 14, 2012 Q1 Mobile Mix Shows Growth Of Tablets, Decline of Feature Phones

Using the Web to Reach the People Who Matter

Search

Related Topics

utmx_section("Section Name") Subscribe to MarketingVOX|News

Subscribe to MarketingVOX|News