Consumers spent slightly less time at e-commerce sites and search engines in June than they did in May, according to the Online Publishers Association's monthly Internet Activity Index released yesterday, writes MediaPost (via MediaBuyerPlanner). Consumers spent 17.5 percent of their web time at e-commerce sites, down from 18.4 percent in May but up from 15.7 percent in June 2004, and they spent 4.3 percent of online time on search versus 4.7 percent the previous month.

Consumers are instead using more time to visit content sites, according to the OPA.

Its report said time spent at content sites constituted 36.9 percent of time spent online in June, up from 36 percent in May and 36.5 percent in June 2004.

Online users spent an estimated 557 million hours last month on content sites, including news and entertainment pages such as CNN.com, MapQuest, and Windows Media Player - up from 536.4 million hours in May and 500.8 million in June of last year.