Networking software provider Userplane is offering its "chat" application free to blogs and small, noncommercial sites that attract avid readers, as long as the sites accept Userplane's ad network, MediaPost reports. Userplane's Flash-based audio or video webchat, used by MySpace and Friendster, among others, is compatible with most operating systems; it is offered as a one-line script that adds downloading functionality to any web page. The software allows for streaming video and rich media advertising, and it lets advertisers target audiences based on user profiles and demographics. Blog industry reaction has been mixed, according to the article.