The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

User-Driven Sources Bring Fresh Eyes to Notion of News

Shadows have their
own designs

A study found that headline-worthy news in the mainstream media differed from stories deemed most popular among user-generated news sources.

For the Project for Excellence in Journalism, news from 48 mainstream sources - including radio, television and online - were compared with news on Reddit, Digg and over the last week in June.

While traditional media heavily covered the immigration debate and stories about Iraq, user-driven news sites were populated with talk of the iPhone release, and reports that Nintendo's net worth eclipsed that of Sony.

"There was a sense that users were sifting through a lot of raw information; rumour, gossip, propaganda and the news were all thrown into the mix," said author Tom Rosenstiel of the report.

According to BBC News, seven out of 10 stories chosen by user-driven sites came from non-news websites such as blogs. Indeed, original content accounted for a mere 1 percent, lending the sense that "citizen journalists" were shadowing other media sources, then re-aggregating the information for their own audiences.

About 40 percent of popular stories on Digg and revolved around technology, with lifestyle stories in close second. Only 5 percent of stories overlapped with the 10 most-oft covered stories in the mainstream media world.


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research