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A recent Borrell Associates report shows auto industries will increase local online ad spend despite declines in growth in the auto industry, Biz Report writes.

The auto industry ranks second-largest in the advertising category, racking up a $31 billion invoice in 2007. Online spend accounts for a mere $2.8 billion, set nearly to double by 2010.

Over 76 percent of local online ad dollars will be dedicated to video and paid search by 2012. Local email campaigns will also rise, while banner spending declines.

Meanwhile, traditional media budgets can expect to see a 20 percent budget cut over the next five years. This is symptomatic of a trend in which advertisers across the board are simply slating traditional media behind online opportunities.

Auto buyers now spend a statistical average of five hours researching vehicles online before committing to a purchase.

MarketingCharts provides additional data.