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Use the Web for What It's Good At

"In fact, the most dissatisfaction [surveyed consumers] reported with decorating products had nothing to do with the products themselves. They complained about the quality of information about those products. They wanted comparison tools, care information, installation instructions, and design ideas and tools to help them save time doing the leg work of going from store to store to make selections."

ClickZ: Enhancing (Not Replacing) the In-Store Experience

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