Press Release: USATODAY.com Enables Advertisers To Custom Segment its Audience

Using gender, household income and location information, along with recent online behavior, USA Today is employing Tacoda's targeting system to serve up seven pre-packaged audience segments to advertisers.

I've disclosed before that I helped Tacoda define its product in the first few months of its startup (two years ago), but I remain a big fan. This is what it's all about.