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USAToday Adopts PRIZM Segments for Online Media

ClickZ: USAToday.com Adopts New Audience Segmentation Strategy

USAToday announced it would marry its zip code information on its online readers to Claritas's PRIZM NE segmentation data, allowing advertisers to purchase online media based on Prizm segments such as "Middleburg Managers" and "Blue Blood Estates."

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USAToday Adopts PRIZM Segments for Online Media

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