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USA Today rolls out Super Bowl AR App

Sexy technologies and eye-catching ads are synonymous with the Super Bowl and augmented reality can be counted on to be in the mix. Enter an app developed by USA Today and junaio and sponsored by Pepsi and Papa John's.

To debut on Friday, February 4th, the app - available for both iPhones and the Android - gives viewers a 360 degree tour of the Dallas Cowboys stadium, presented by Jerry Jones, stadium and Cowboys owner, along with interior and exterior highlights. The user can jump to where the players enter the stadium, down into the locker rooms by clicking on the screen.

Then the Monday, February 7th edition will give readers a 3D view of the "Play of the Game" in an animated sequence and an option to receive player stats. This is presented not as a video, but as a 3D animation, created within hours of the game, whereby the viewer's camera angle is determined by the smartphone's position relative to the newspaper picture so that every player's move can be studied from different angles.

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