USA Network's show The 4400 is receiving a video-heavy promotion in the lead-up to its fourth season, reports AdWeek.

Interactive agency Campfire has created a series of websites containing a total of 80 videos ranging from 30 seconds to several minutes in length. The videos are produced from the point of view of people living in the world of The 4400, which relates the story about a group of people who return to Earth after a space abduction.

The video campaign is expected to run throughout the upcoming season of the show. Fans can also upload their own videos to the site.

USA hopes the effort will generate word-of-mouth for the websites and the show.