Pricey

U.S. companies are sending more email to customers and prospects abroad, the Direct Marketing Association reported yesterday, citing data from DMA surveys. DM News reports that 87 percent of respondents said they had increased sales because of email sent to international customers and prospects last year, and nearly one-third said electronic communications had replaced traditional mail. Approximately 28 percent of respondents to a multi-channel marketing report said they are doing business abroad.