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U.S. Army Narrows Review to Four

The U.S. Army has eliminated WPP Group's Grey Worldwide and Y&R (responsible for tagline "Be All That You Can Be") as finalists for the Army's five-year, $1 billion account, reports AdAge. Still in contention are Publicis Groupe's Leo Burnett; Omnicom Group's BBDO; WPP's Ogilvy & Mather, and Interpublic Group's McCann Erickson. The Army is due to award a two-year contract, with up to three one-year extensions.

Burnett came up with the current "Army of One" campaign. Its original contract ended but has been repeatedly extended. One review was canceled and others have been postponed. Burnett now has a bridge contract. The Army has said it hopes to award a new contract by the end of this year.

Previous coverage:

- Army Again Extends Burnett Contract
- Army Reissues $200MM Review, Keeps Agencies Off Balance
- Army Extends Burnett Contract, to Spend up to $50MM More
- Army: Never Mind… $200MM Review on Again
- U.S. Army: Just Kidding about the $200MM Review
- U.S. Army Reviews Account

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