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US Search Rankings Issued for June, Google Share Down from May


Americans conducted 11.5 billion core searches* in June, a 7 percent gain from May, while Google lost share, according to comScore's qSearch analysis of the US search marketplace. Those stats contrast with Hitwise's, which had Google at a record high, MarketingCharts writes.

Below, the findings issue by comScore.

Core Search Rankings

Google Sites retained its lead in the US core search market capturing 61.5 percent of the searches conducted in June, down slightly from 61.8 percent in May (though in expanded search it gained - see "Expanded Search Rankings"):

comscore-core-search-share-june-2008.jpg

Google was followed by Yahoo Sites (20.9 percent, up from 20.6 percent in May), Microsoft Sites (9.2 percent, up from 8.5 percent in May), Ask Network (4.3 percent), and AOL LLC (4.1 percent).

Americans conducted 11.5 billion searches at the core search engines - a 7 percent increase from May:

comscore-core-search-queries-june-2008.jpg

Google Sites handled more than 7 billion core searches (up 6 percent from May), followed by Yahoo Sites with 2.4 billion (up 9 percent) and Microsoft Sites with more than 1 billion (up 15 percent).

Expanded Search Rankings

Among top online properties where search activity is observed, Google Sites led with 9.6 billion searches, a 9 percent increase from May:

comscore-expanded-search-query-report-june-2008.jpg

Yahoo Sites ranked second with 2.6 billion searches (up 8 percent from May), followed by Microsoft Sites with 1.1 billion (up 14 percent) and AOL LLC with 792 million.

*Based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

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