Love at first site

US News & World Reports has launched RankingsAndReviews.com, a new site that condenses reviews of major consumer products into rankings and meta-reviews.

The free site first launched with a comprehensive category called Best Cars and Trucks. With the integrated ranking system, customers are able to make head-to-head comparisons.

The site is positioned as a logical step for US News. A Zogby poll found that of 1,004 adults nationwide, 78 percent with a salary of $50,000 or more do extensive research online before buying an expensive product like a car or TV.

The survey also asked pollsters if they would visit a site like Rankings and Reviews if it existed. A resounding 75 percent said they would be very or somewhat likely to visit it.

US News' America's Best Colleges, which proffers similar information, has long been an annual favorite among student and parents.