The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Mobile Phone Sales Down: Units, 13%; Revenue, 2%


Those shelves won't
empty themselves

Mobile phone handset sales to consumers in the US totaled 28 million units in the second quarter of 2008 - a 13 percent decline from 2Q07 - according to The NPD Group, which also estimates total Q2 consumer sales of nearly $2.4 billion, down 2 percent from Q2 last year (via Retailer Daily).

Among handset manufacturers, Motorola barely maintained its lead in the US market; however, the company's unit-sales share fell 6 percentage points from Q1's 27 percent and 11 percentage points from 2Q07's 32 percent.

Competitors LG, RIM, and Samsung gained market share.

"Quarterly unit-sales of handsets fell to their lowest level since NPD began tracking the category in 2005," said Ross Rubin, director of industry analysis for NPD. "Even so, most major manufacturers picked up market share that was lost by Motorola."

Following is the breakdown of the top five manufacturers' share of units sold to US consumers in Q2, per NPD:

  • Motorola: 21 percent
  • Samsung: 20 percent
  • LG: 20 percent
  • Nokia: 9 percent
  • RIM Blackberry: 7 percent

Retailer Daily has more findings.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research