Spend pennies per thousand
US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions.
But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen, writes MarketingCharts.
Other media categories showing increases in ad spend were National Magazines (7.6 percent), Outdoor (7.2 percent), National Sunday Supplements (4.9 percent), National Cable TV (2.2 percent), and Spanish-Language TV (1.5 percent) according to preliminary figures from Nielsen Monitor-Plus:
"Several traditional media…are demonstrating resilience and strong growth in an overall softening economy, with Outdoor continuing a five-year steady climb in advertising spending," said Nielsen Monitor-Plus Director of Product Development and Marketing, Annie Touliatos.
US ad spend growth was substantially lower than in Asia-Pacific, which reported a 12.1 percent increase, and EMEA (Europe, Middle East, and Africa), up nearly 5 percent, Nielsen said. In particular, newspaper ad spend has steadily declined in the US, whereas in all other countries measured growth was reported for the category.
Below, additional findings issued by Nielsen.
Top Advertisers by Spending
Among the highlights: