UPN, America Online Join For Maserati Sweepstakes
UPN, working with America Online, Inc. and Maserati, have begun the UPN Platinum Sweepstakes that features a grand prize car with a retail value of $99,000. For six weeks beginning in April, UPN will run promos on-air and on UPN.com, and will tag its radio ads promoting the sweepstakes. AOL will also run an online campaign promoting the sweepstakes and encouraging members to tune-in for PLATINUM. The promotion is designed to drive UPN viewers and AOL members to UPN.com to enter the sweepstakes where one lucky winner will drive away with a 2003 Maserati Coupe Cambiocorsa.
