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Unrest in the Land of Search Marketing

Internetnews.com: Lycos Overture Break-up Scandal
The Mercury News: Lycos sues Overture over Web ads contract

Lycos is suing Overture for allegedly breaching its paid search listings distribution deal when it allowed itself to be acquired by Yahoo. Lycos maintains that the confidentiality and protection from competitor measures in the contract were violated when Overture assigned the contract over to its new parent company without first seeking permission from Lycos.

Search revenue is a hot commodity, and things are getting serious at portals. Lycos has its own PPC system powered by FindWhat’s technology, but Lycos still claims that the merger damaged them.

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