As digital music downloads gain popularity and the boomer generation ages, Universal Music Group is hoping to cater to their tastes and so has created a site to sell downloads of classical music and jazz.

The British site offers approximately 100,000 classical and jazz tracks for download in Windows Media format, and reportedly plas to expand that number by 1,500 per month, Reuters reports. The launch comes in the wake of Universal Music's best year ever for classical and jazz-related music sales.

Universal apparently determined that the musical tastes of boomers were underserved in the digital download space, finding that as boomers purchase MP3 players they seek to update their music collections into digital form. It also identified an opportunity in the U.K., where 60 percent of consumers over 50 are online and 35 percent connect via broadband - with that number growing quickly.

Based on the success of the U.K. site, Universal hopes to use the model to start similar sites in other countries in Europe. New offerings, including video and full-length operas, are possible.