Unicast release: Advertisers Predict 2005 to be Year of 'Significant Growth' for Online Ad Market

Online rich media firm Unicast said it informally polled customers, finding a great deal of optimism and plans for increased spending in 2005. More than 70 percent of the respondents said they would increase online ad budgets. Online video provider Unicast also reported that 12 percent of those surveyed said that online video was more important to them than other forms of rich media.