Viewpoint Corp.'s Unicast introduced a new advertising platform for advertisers, agencies and publishers that integrates tracking, reporting, scheduling and campaign management, including for video and rich media formats as well as non-rich media units, DM News reports. The platform supports transitional, pre-roll, in-page, expandable and over-the-page rich media ad banner formats. It also supports formats like the peelback, pushdown, on-demand video and publishers' custom versions. Volkswagen, Honda and Kraft are among the first advertisers to use the new platform.