Resistance is futile

As of today, Warner Bros.' upcoming DVD releases will boast Premium Rich Media campaigns powered by Viewpoint's Unicast.

Ads will be built on the 3D Video Cube ad format, proprietary to Unicast. The format, which was unveiled in April, incorporates 3D technology in Flash, enabling the development of interactive features, such as games, in Rich Media ads.

Among other holiday highlights, DVDs expecting the 3D Video Cube treatment include the latest Harry Potter release, and the Blade Runner 5-Disc Ultimate Collector's Edition.

While Unicast builds the ads, Warner Bros. will work alongside DG FastChannel to arrange TV distribution.