The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Under the Microscope: Companies that use Facebook Likes as a quid pro quo

What: A LivingSocial deal for a local dental group that offered a discount if someone "liked" them on Facebook.

Why: Obviously, it works, especially when coupled with a mass distribution channel like LivingSocial.

What's Wrong With It: If and when the practice becomes universal it is bound to turn likes into the equivalent of check-ins, writes Greg Sterling, principal of Sterling Market Intelligence, who flagged the offer on his site. Check-ins, he notes, "reflect popularity but don’t count as an endorsement."

What Else: Facebook hints at this technique as well in its holiday sale tips for consumers. "Give a social media campaign a go and ask customers to submit content such as videos, photographs or letters on how your product has changed their lives. Give customers who submit a discount on their product of choice, and then use their quotes and images on your website next year."

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research