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U.K.'s Thomson Signs up with Google AdWords

Thomson Directories has become the first European directory publisher to sell advertising through Google AdWords, NetImperative reports. The Google network will include ads from ThomsonLocal.com and WebFinder.com. The new deal gives Thomson advertisers access to the network, which runs across sites such as Google UK, AOL, Ask Jeeves, NTL and Virgin.net. According to Nielsen/NetRatings, the AdWords network reaches more than 75 percent of U.K. internet users.

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