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U.K. Warns Search Engine Not to Mix Paid, Unpaid Listings

Revolution: Wanadoo told to mark paid-for searches after complaint

Wanadoo, the British ISP and search company attracted the ire of regulators by mixing in listings based on relevance with listings based on how much advertisers paid. The warning parallels noises the U.S. Federal Trade Commission has made to major search engines that mixing the two may violate basic consumer protections.

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