Poynter: The Sun Does Not Shine Online

U.K. tabloid The Sun decided to hobble its website when consultants told it that its practice of putting up the print content for free online was losing about 90,000 readers a day for its print incarnation. The Sun, as a tabloid, competes more in the entertainment industry than in the news publishing business, and readers in that space may be less likely to pay for the print copy if they're able to peek at the content during off moments at work.