Bloomberg: U.K. Internet Ad Spending Will Soar 46 Percent, Study Says
Advertising spending on the Web in the U.K. will rise 46 percent this year from 2002, driven by increased Internet usage, according to a forecast by i-level, a media agency that specializes in Web advertising.
The agency expects that Web use will increase 17.5 percent this year as more people sign up for high-speed Internet services. The Internet's share of all media usage will rise 2 percentage points to 8 percent by the end of 2003, the study said.
It is worth pointing out that UK online advertising spend is presently seriously lagging behind as a % of the total, making this prediction less optimistic that it may first appear. In fact the IAB UK has commited itself to doubling internet ad spend by 2004.
