U.K. adspend is expected to grow little in 2005 - merely 2.3 percent, revised downward from the 3.7 percent forecast in June - but online adspend is expected to increase 39.6 percent, writes eMarketer, referring to a World Advertising Research Center study commissioned by the U.K.'s Advertising Association, which cited disappointing economic growth for the revision. Outdoor and cinema are expected to be up 7.4 percent and 4.9 percent, respectively, as the largest anticipated gains for traditional media.