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U.K. Net Adspend to Rise 53 Percent

Revolution: UK adspend set to beat expectations with 4.8% growth

British ad spending is set to increase in the single digits this year, but online advertising - separated out for the first time in the Advertising Association's figures - will rocket upward about 53 percent. The group predicted growth in 2004 to reach 3.2 percent across all media, but that forecast has now been raised to 4.8 percent.

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