Digital Bulletin: More Magazine Gives Readers Instant Online Boyfriend

Get your desktop boyfriend

U.K. based More Magazine has launched a viral email campaign promoting a microsite where users can download a "desktop boyfriend," who will live on the desktop and send an email and a new picture each day for two weeks. After the two-week period, the "relationship" goes sour and More Magazine sends an email telling the reader to lose the boyfriend as he is "so last fortnight," a play on the magazine's publishing cycle.