ClickZ: UK Search Marketers Form SEMPO Alternative

A few British search companies have broken away from the main industry trade group, SEMPO, and started their own group in the U.K. The Search Marketing Association UK (SMA-UK) hopes to evangelize search marketing in Europe and provide European-centric lobbying for the issue. Organizers said the group was designed to complement SEMPO by providing information and advocacy on a localized basis.