A U.K. independant film, EMR, will be launched simultaneously in movie theaters, on the internet and on DVD this week, according to NetImperative (via MediaBuyerPlanner). The film, which won Best U.K. Feature at the 2004 Raindance Film Festival, will be shown in selected U.K. theaters, available for download on the Tiscali UK film club website for £2.50, and for sale on DVD for £12.99.

"This is the first time in the U.K., in Europe, and, as far as we know, in the world that a film has been simultaneously released in this way," EMR's producer, John Lentaigne, told NetImperative.