Two-thirds of U.K. marketers in 2006 will use direct mail and email marketing, according to research by AP Information Services, Brand Republic reports (via MediaBuyerPlanner). Over 5,000 marketers responded to questions about their allocation of marketing spend for the coming year.
Some 69 percent said they will use direct mail. An increase in online advertising was reflected, with 34 percent of companies planning to spend on digital communications.
SMS text messaging and direct response TV racked up low scores, with only 4 percent of marketers planning to use those forms of media. Telemarketing, movies, and TV advertising also featured low on the list.
