Danavan: New Whitepaper on Banner Advertising

Bunnyfoot released another study on ad banners, still 40 percent of online spending in the U.K. It found that users spend almost a quarter of their time on a page looking at the banner. Location of the ads on the page were key to success in terms of viewing and acting. Recall and branding metrics were positive, but it was hard to determine just how much so, as the Bunnyfoot methodology was fuzzy.