Life is elsewhere

Young people in the UK spend 34 hours online each week, with 80 percent of 16-24-year-old Brits logging on to the internet daily, writes PublicTechnology, citing UK-related findings from a Microsoft/MTV study (covered extensively here).

However, 73 percent of young Brits have a TV in their room and tend to multitask, watching TV programs while surfing the net and chatting online with friends, writes MarketingCharts.

The Circuits of Cool/Digital Playground technology and lifestyle study found that the average 16-24 year old in the UK…

• Has a total of 49 friends, of which 7 are close friends, 26 are acquaintances and 16 are online friends whom they have never met in person
• Has 75 phone numbers in their mobile, but only 14 percent use it to call friends; most prefer to text or listen to music on their mobile device instead.
• Has 86 buddies on their instant messenger list
• Is a member of up to three social networks and connected to 86 people (56 percent visit a social networking site every week)