The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

UK Search Market Makes Room for Social-Networking Sites

In April, Google Sites continued to reign among search properties in the UK with 74.2 percent of all searches, according to comScore's first report on the UK search market that's based on its qSearch 2.0 online search measurement tool, MarketingCharts writes.

comScore now measures UK local-market properties where search activity occurs, such as Rightmove and Bebo.com.

comscore-uk-search-share-april-2008.jpg

  • eBay ranked second with 6 percent, followed by Yahoo Sites (4.3 percent) and Microsoft Sites (3.4 percent).
  • Popular social-networking property Facebook.com claimed a 1.8 percent market share in April.
  • Two UK properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked among the top 10.

Other notable findings from April 2008:

  • Some 4.1 billion searches were conducted in the UK, more than in any other European country.
  • 31.2 million UK Internet users made at least one search during the month.
  • UK searchers conducted an average of 130 searches per searcher during the month, or more than 4 searches per day.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research