Content type plays stronger
role in ad technology

Get Interactive and Adjustables have just patented separate technologies in getting ads embedded into online video, reports MediaPost.

Get Interactive has created a button that parks alongside a video and takes users to specific scenes, where "Get Shop" icons provide more info on specific products.

In testing, 70 percent of users rolled over for more info and 12 percent clicked-through to the product's retail site. The company is talking with mobile providers, which would allow users to buy items on mobile video and have charges sent to their mobile bill.

Meanwhile San Franscico-based Adjustables developed a technology that shows logos, banners, picture-in-picture, or text, based on a user's specific interests or what media they're using to access content.