The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Twittorati Weds Twitter Trends to Blogosphere


In partnership with Sawhorse Media, which operates a handful of niche Twitter aggregator sites, Technorati has launched Twittorati.com, "where the blogosphere and twittersphere meet."

Twittorati aggregates tweets from major blogs. Users can filter tweets by topic, see most-tweeted blog posts and compare blogosphere and Twitter trends. "Writer pages" also display each tweeter's blogs as well as Twitter data and Technorati Authority.

Upon launch, the site sports one exclusive sponsor: automaker Infiniti.

"This unique partnership allows Infiniti the opportunity to go beyond traditional advertising and drive Infiniti brand awareness within the social media space in a meaningful way," stated VP Ben Poore of Infiniti's business unit.

Twittorati currently only features tweets from Technorati's Top 100 Bloggers, but the companies plan to incorporate other active bloggers over time.

"Twitter has evolved as a major awareness vehicle for bloggers and people who read blogs," stated CEO Richard Jalichandra of Technorati. "Twittorati allows people to view the topical geist that the most influential bloggers are tweeting and blogging about."

Technorati is a blog search engine that uses various data points to determine the "authority" of a blog. Sawhorse publishes sites like Muckrack.com, which aggregates journalist tweets, and VentureMaven.com, which aggregates VC tweets. The pair announced plans to explore sponsorship opportunities for Sawhorse's other sites.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research