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Twittertise Brings Rhyme, Reason to Twitter Marketing

Twittertise, a tool that launched last month, lets marketers schedule Twitter messages for publication at a certain time, enabling them to prep embargoed news, for example, to appear to other Twitter users in a timely manner.

The service also tracks and graphs traffic to links sent on Twitter via Bit.ly, a URL shortener, reports Silicon Alley Insider.

Developed by manager Jon Steinberg of Google/New York, the site's attracted 570 users since its launch, including brands like Baskin-Robbins, Travelzoo, Publisher's Clearing House and Nortel.

Reception is positive. "I had been using Twittertise for tweets about half the time, but the new graphing tool makes it that much more valuable, and I'll be using it every time for any tweets with links," said Bo Gowan of Nortel (via Alley Insider).

"In short, Twittertise helps me validate the time and effort required to have a corporate Twitter program."

At present the service costs nothing — but Gowan, hopefully speaking for the herd, stated he'd be willing to pay for feature adds like better tracking/graphic capabilities, or the ability to export data.

Twitter, are you listening?

Last month, an enterprise microblogging service called Yammer swept the TechCrunch50. In most respects it is just like Twitter, except companies can create microblogging communities just for their employees. Following a trial period, it costs about $1 per employee per month.

Twitter — the inspiration for so many useful models — has yet to monetize its own offering.

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